You may wonder why you need a Web site when you've done
well enough without one so far. Consider this; within a few km radius of
your business there are thousands of people. Over half of them use the
Internet every day. They use it to find out when you're open, see what's
on your menu, take a look at your products, or even just to find out your
phone number and location. It's like having your company brochure offered
to the world around the clock. Still not sure you need a Web site?
Web sites are now as necessary as the yellow pages.
With a world-wide target audience of
700 million people,
you can't afford not to have at least your basic business information
online. The benefit of a Web site over a phone directory ad is not only
the reach potential but also the amount of information you can display.
Imagine having a vivid Web site that clearly shows your locations,
business hours, products and services and let's customers and prospects
e-mail you at their convenience. Adding pictures, sound, even video to a
small business site can have a big impact.
Setting up an online store is easier than ever
With many e-commerce tools that link to credit card
processing systems, selling online is easy - even if you only take a few
orders per month. But don't worry if the orders don't come rolling in
right away. Research shows that today's consumers tend to browse online,
and purchase in person. Your Web site should look like you're ready to
sell. Online store creation software designed for all skill levels will
get your products, services and pricing displayed online in no time.
(We, CE Webmasters have an E_Store website for Lincoln
Line Orchards. Take a look.)
Providing helpful information serves you and your
In the online world, getting valuable customer feedback is
fast and easy. Many small businesses thrive on feedback from online survey
forms and instant e-mail responses. Online market research can tell you
how interested customers are in a new product, before it's launched.
You'll know what they think faster, easier and much less expensively than
with any other market research method.
It's not what you know, but who you know
Making connections with customers, suppliers, partners and
associates is what drives business. Think of your Web site as a way of
passing out your business card to thousands of potential clients and
partners, inexpensively informing them about your business 24 hours a day.
Not having a site is like announcing to the online world that you are
closed. Don't give your competitors that extra edge, especially when
getting online is so easy.